Digital Air

Friday, July 30, 2004

Business Update

Two things of note to report about the ongoing business project that I'm hoping to set up with a former colleague.

1. My business partner did some real life market research into our proposed venture. The results were disappointing, but this was not entirely unexpected. It shows us that we need to target a smaller, niche market than what we originally planned, at least in the beginning. The downside of this, obviously, is that we will have fewer potential clients, but the upside is that the services we will provide will be of higher value. Swings and roundabouts.

2. We have decided to register a domain name for use as the company website and e-mail purposes. The name settled upon is www.visualproperty.co.uk. At the moment we have just parked the domain and will sort out hosting services later.

Work continues on researching the market, creating samples and pulling it all together into a cohesive business plan.

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